MetaHeritage has published Deliverable 5.2 “Business Cases”, presenting four interregional concepts that explore how cultural and corporate heritage, digital technologies and smart tourism can create new business opportunities and strengthen European value chains.

Developed with project partners, regional stakeholders and supporting organisations, the concepts focus on SME innovation, interregional cooperation and future investment opportunities.

The four business cases explore:

  • Wine & Historic Houses – immersive heritage and wine experiences powered by digital technologies.
  • Wellness & Regenerative Tourism – connecting slow mobility, wellness, heritage and sustainable tourism.
  • Interregional Metaverse Space for SMEs – using 3D digital twins, AI and immersive storytelling to showcase local businesses and heritage.
  • Creative Tourism & Cultural Ecosystems – connecting heritage, tourism, creative industries, technology and investment.

Together, the business cases provide a foundation for future pilots, validation and scalable solutions, helping turn heritage-driven innovation into concrete opportunities across European regions.

Read the full Press Release.

Read the full Business Cases Deliverable on Zenodo.